Dame Sarah Storey Press Release

Dame Sarah Storey shares her story to help support breastfeeding mums bfn_badge_MILKRUN_rgb_low-resacross the UK

Paralympic gold medallist – and breastfeeding mum – Dame Sarah Storey, is calling on women to share their breastfeeding stories for Breastfeeding Celebration week (22-28 June).

The Breastfeeding Network (BfN) has launched its annual Mums’ Milk Run by inviting mums like Sarah, as well as families and volunteers to share their own unique breastfeeding stories and celebrate the amazing early days and differing journeys in a family’s life together with their new babies. They aim to show why mother to mother support is crucial and can help increase confidence and reduce isolation.

BfN supports thousands of families every year, providing non-judgmental, evidence based, mother centred breastfeeding information and support in hospitals, at drop in groups, at home and via telephone helplines, both before and after their babies are born.

This year their Mums’ Milk Run fundraising campaign will focus on ‘Support and Stories’. Between 21st and 27th June at events up and down the country, mums, dads, friends, grandparents and kids will gather in parks, libraries, children’s centres and gardens for fun runs, toddles, fancy dress picnics, story trails, rhyme time events and more. They’ll share their own stories and help to raise funds for and awareness of the Breastfeeding Network both locally and nationally.

As part of the campaign, Dame Sarah was happy to share her story about combining being a breastfeeding mum and a professional athlete: “Breastfeeding has helped us bond, stay bonded and know each other inside out. Louisa is easy to settle, flexible to travel and a happy, contented child makes for a happy contented Mum. In the sports world we say a happy athlete is a fast one!”

Shereen Fisher, CEO of the Breastfeeding Network said: “Hearing from Sarah about how she has been able to combine winning gold medals alongside bringing up her toddler is so inspiring and we hope it will encourage others to share their own breastfeeding stories. We know from our experience working with families that the more we talk about breastfeeding, the more we help to normalise it, and the more likely mums are to be aware of and access breastfeeding support.”

If you have a story to share, or if you want to read more of Dame Sarah’s experiences – please visit www.breastfeedingnetwork.org.uk/support-and-stories

ENDS

Notes to Editors

The Breastfeeding Network (BfN) (www.breastfeedingnetwork.org.uk) aims to be an independent source of support and information for breastfeeding women and others. It aims to:

  • Promote breastfeeding and a greater understanding of breastfeeding in the United Kingdom.
  • Collect and disseminate information on breastfeeding and baby and infant nutrition.
  • Provide information and support to parents on the feeding of babies and infants.
  • Set and encourage the acceptance of quality standards for breastfeeding support.
  • Establish and publish codes of practice for such support
  • Mums can access breastfeeding support and info about local groups via the National Breastfeeding Helpline on 0300 100 0212, open 9.30am-9.30pm 365 days a year